Final Project - Martha's COIN 72

Project Requirements

Generic Web Marketing Implementation Plan

1.  Cover page (ID, labeling, purpose of report, T of Contents/page)
2.  Intro (firm and its function, selling what product/service?)
3.  Objectives of your marketing/what kind of particular mktg campaign?  what will you use/why?
4.  Outsourcing parts of the marketing/what you will do yourself
5.  Examples of marketing campaigns/similar efforts by competitors
6.  Show how you would manage the mktg project (targets, tasks, dates, expenses, the unexpected, etc.)
7.  Staffing the EC Web Marketing initiative (who will do what when?  If it's just you, make a personal time-line of your tasks and your backups)
8.  Post-implementation audit (how will you know if you've succeeded?  how measure results?)
9.  Exec Summary/recap of your Project highlights at the end (this is what you will post in Discussions/Projects during Wk 11).
10. Appendix (Optional:  additional materials, such as sample Website screen shots, marketing materials, etc., not part of the 2,000 words).