One important thing to think about when working on graphics is visual hierarchy. Visual hierarchy guides the eye of the viewer through a progression, starting with the element of the highest rank and continuing to those with lesser rank. By paying attention to certain design elements, you can guide the viewer to the important information that you want them to see right away. The most important elements out of which to build visual hierarchy are:
• Position
• Color
• Size
• Typography
• Animation
Please choose and describe one example of a graphic (any graphic) that uses visual hierarchy well, in your opinion. If you can, upload the graphic along with your comments on it. We all want to see it!
Here's a website that has a great discussion on this
http://theelearningcoach.com/media/graphics/how-to-create-a-visual-hierarchy/
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A mundane example
by Martha Raup - Saturday, 7 September 2013, 04:19 PM |
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My Firefox browser crashed as I tried to upload this example - does anyone else have this problem? GRRR>>>>
Anyway, this Kaiser ad struck me as an excellent illustration of visual hierarchy - the use of titles, color, font, spacing, images, a call-out-box, indentations....all add up to a good embodiment of the title, "Easy and Simple...." |
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Re: A mundane example
by Arthur Pines - Tuesday, 10 September 2013, 01:10 PM |
I like to remind people to never overlook the purpose of the communication. I like the spacing between the columns. This separates the 1-2-3 steps. There's a lot going visually in this like different colored titles that make it easier for the patient to follow necessary steps for refill. |