MidTerm EXAM - COIN 72

To help us review for the Wk 6 Midterm Test (40 M/C, 2 tries, open only on T-W 2/14-15), here's a list of terms/phrases from the book that we've encountered during our first 5 weeks to review/think about. Depending on which books/additional resources you've been investigating, there may be others.

Please review on your own, nothing is required to be posted here in this thread except any comments or observations or additional important items not mentioned. See if you can 'tell at glance' what the terms mean and if you can provide a specific example.  The more you know 'from memory,' the faster the test will go -- and it IS open book/notes, just do your own work!

List of terms/phrases to start us off reviewing (alphabetically):

A: affiliate marketing, average sales value (ASV), auto responder, advertising campaigns, A/B split testing, analytics package differences

B: banner ads, back-end selling, branding, blog, bots, black-hat SEO, blended search, budgets and bidding on keywords

C: cost per click, cost per 1,000 page views (CPM), conversion rate, click through, cross selling, content site. C.O.N.V.E.R.T.M.E. formula, click fraud, content network

D: designing for optimum usability, digital signatures, Drupal, demographic bidding

E: eMarketer.com, e-payment service examples, e-commerce (EC), ethics

F: firewall, forums, fulfillment house

G:  Google AdSense, gross revenue, Google Trends, great link bait, Google Analytics, goal funnels. geotargeting

H:  headlilnes, high traffic words

I: Internet security and technologies, Internet service provider

J: Joomla!

K: keywords, keyword stuffing, key performance indicators (KPIs)

L: logo, landing pages, log file reporting

M: merchant account, monetizing traffic, m-commerce, making money, metrics, measuring success in 100 clicks

N: niches

O: opt-in forms, online business models, order fulfillment (where), organic search, offline editors

P: pay per click (PPC), pay per lead (PPL), PayPal, paid search, plagiarism, page views

Q: questions customers on a website will ask

R: relevancy, resources, revenue models, risk analysis, robots.txt file, referrers, revenue generating vs. high traffic keyword

S: SEO, shopping cart, social networking, slogan, scrolling vs. clicking. site maps, squeeze pages. search engine ranking pages (SERPs), semantic outline, stop and filter words, submitting to directories

T: tagline, trademarks/copyrights, traffic report, trademark and copyright guidelines

U: upselling, upper-right quadrant (URO)

V: marketing, visits

W: Web analytics, Web presence, Website templates, Web-safe colors, Website Pre-Flight Checklist, widgets

XYZ:  301 vs. 302 redirect, our Etudes Discussions, and MODULES


The following Websites may be of help with various marketing terms as well.  Review definitions as well as examples of their application:

Internet Marketing Dictionary:  http://www.marketingterms.com/dictionary/

(Another) Internet Marketing Dictionary:  http://www.internetmarketing-dictionary.com/

Internet Marketing Glossary:   http://www.lazworld.com/glossary.html

Marketing Terms.com:   http://www.marketingterms.com/

Internet Marketing Course:   http://excellent-internet-marketing.com/vocabulary.html