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Martha's COIN 72

Winter - 2012 - Foothill College

WEEK DUE
Dates
Assignment/TESTS Textbook TOPIC Discussions
1 1/10/12 Check-in Survey
  Web Marketing Pioneer's Website
1/14/12 First Assignment
Self-Intro/Discussions - HW #1
Etudes Orientation/Quiz - HW #2
Book 1 - Web Presence, chapters 1-2 How consultant's market on Web
2 1/17/12 Second Assignment - HW#3   How are we doing?
1/21/12 HW #4 Book 1 - Web Presence, chapters 3-7  
3 1/24/12 Third Assignment   SEO Resources
1/28/12 HW #5 Book 2 - Search Engine Optimization SEO and Web Analytics
4 1/31/12 Fourth Assignment   Holiday Branding
2/04/12 HW #6 Book 3 - Web Analytics Super Bowl Ads
5 2/07/12 Fifth Assignment   MidTerm Test Review
2/11/12 HW #7 and HW #8 Book 4 - Online Advertising; PayPerClick Google Doodles
6 2/15/12 Mid-Term Exam - HW#9   Relevant Articles/Current Topics
2/18/12 Start Web Marketing PROJECT - HW #10   Week 7
7 2/21/12 Sixth Assignment   E-Mail Examples - Don't Work
2/25/12 HW #11 Book 5 - E-Mail Marketing E-Mail Marketing Trends 2012
8 2/28/12 Seventh Assignment   Professional Meetings & Events
3/03/12 HW #12 Book 6 - Blogging and Podcasting Who Are Our Customers
9 3/06/12 Eight Assignment   The Successful Marketing Plan
3/10/12 HW #13 Book 7 - Social Media Marketing Week 9
10 3/13/12 Ninth Assignment    
3/17/12 HW #14 Book 8 - Mobile Marketing Week 10
11 3/20/12 PROJECT REPORTS   Mimi's Sample Exec Summary
3/24/12 Finish missing/late work; REVIEW   Martha's Executive Summary
12       Week 12
3/27/12 FINAL EXAM - HW #16-1 and #16-2   Students