BACK

TEXTBOOK - Martha's NOTES for COIN 72

Web Marketing All-in-One Desk Reference for Dummies

WEB MARKETING ALL-IN-ONE FOR DUMMIES by Arnold, Lurie, et al, 2009, Wiley/Dummies Publishing, ISBN: 978-0-470-41398-2

Table of Contents

Book I: Web Presence.

Chapter 1: Internet Business Basics.

Chapter 2: Making Money Online.

Chapter 3: Designing to Sell.

Chapter 4: Creating and Connecting Multiple Web Sites.

Chapter 5: Creating Exceptional Copy That Sells.

Chapter 6: Encouraging Communication.

Chapter 7: Getting Help with Your Web Presence.

top

Book II: Search Engine Optimization.

Chapter 1: Getting Ready for SEO.

Chapter 2: Choosing the Right Keywords.

Chapter 3: Eliminating Search Engine Roadblocks.

Chapter 4: Making Search Engines Love Your Site.

Chapter 5: Understanding Blended Search.

Chapter 6: Writing Great Copy for Search Engines (And Readers!)

Chapter 7: Building Link Love.

Chapter 8: Analyzing Your Results.

Chapter 9: Hiring an SEO Professional.

top

Book III: Web Analytics.

Chapter 1: Setting Your Conversion Goals.

Chapter 2: Tracking Traffi c Volumes.

Chapter 3: Measuring Your Best Referrers.

Chapter 4: Measuring Visit Quality.

Chapter 5: Using Conversion Goals.

Chapter 6: Using Goal Funnels.

top

Book IV: Online Advertising and Pay Per Click.

Chapter 1: Grasping PPC Methods.

Chapter 2: Combining PPC and Search Engines.

Chapter 3: Making Keyword Lists That Sell.

Chapter 4: Writing Ads That Earn Clicks and Pay You Back.

Chapter 5: Budgeting and Bidding on Keywords.

Chapter 6: Legally Speaking: PPC and the Law.

Chapter 7: Using Tools, Tips, and Tricks of the Trade.

top

Book V: E-Mail Marketing.

Chapter 1: Adding E-Mail to a Web Marketing Strategy.

Chapter 2: Becoming a Trusted Sender.

Chapter 3: Building a Quality E-Mail List.

Chapter 4: Constructing an Effective Marketing E-Mail.

Chapter 5: Making Your E-Mail Content Valuable.

Chapter 6: Tracking Your E-Mail Campaign Results.

Chapter 7: Maximizing E-Mail Deliverability. top

Book VI: Blogging and Podcasting.

Chapter 1: Picking Your Blog Topic.

Chapter 2: Getting Yer Blog On.

Chapter 3: Writing Like a Blogger.

Chapter 4:Tracking Other Blogs.

Chapter 5: Getting Involved on Other Blogs.

Chapter 6: Promoting Your Posts.

Chapter 7: Introducing Podcasting.

Book VI: Social Media Marketing.top

Chapter 1: Understanding Social Media.

Chapter 2: Creating Your Social Media Desktop.

Chapter 3: Creating Your Social Media Plan.

Chapter 4: Navigating Top Social Media Sites.

Chapter 5: Building Your Network.

Chapter 6: Creating a Winning Social Media Campaign.

Book VIII: Mobile Marketing.top

Chapter 1: Getting Started with Mobile Marketing. [TEXT-Getting Started with Mobile Marketing-PDF]

Chapter 2: Planning a Mobile Marketing Campaign.

Chapter 3: Running Mobile Communication Campaigns.

Chapter 4: Launching a Mobile Advertising Campaign.

Chapter 5: Delivering Valuable Mobile Content.

Chapter 6: Getting Paid for Your Mobile Marketing Efforts.

Chapter 7: Tracking a Mobile Marketing Campaign.

Index.top