Assignment #5 - COIN 72
Week 3 DUE: 1/28/12
Martha's HW #5 Option A Option B Option C
#5 HW on text Bk 2 Ch 1-9 SEO is due by Sat 1/28.
Please read ahead to sample the various topics covered and see which ones apply to you at this time!
The following chapters in Bk 2 you can JUST READ. The OTHERS have activities for HW Options:
Ch 1: Review SEO terms (154), what makes a Web site relevant (155), and SEO worksheet (168).
Ch 3: Ensure Search Engine Visibility (read 183-198)
Ch 4: Search Engine Friendly Sites (a shortie, 202-210)
Ch 5: Blended/Universal Search, optimizing products, news, images, video, local search (another shortie, 211-219)
Ch 6: Writing Great Copy for Search Engines/Readers (see also, Book 1 Web Presence, Ch 5 on similar topic) -- (yet another shortie, 221-233)
Ch 7: Building Links (235-250)
Ch 8: Analyzing Your Results: Start a tracking worksheet in Excel like p. 251, and be patient!
Ch 9: Hiring an SEO Professional: "Don't hire a bargain you can't trust!"
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TO DO for HW: Choose ONE of these Options A, B or C to write up in 400+ words with description/details/examples of what worked, what didn't, why, etc. (* the numbers in parentheses are page numbers)
OPTION A on Ch 1: Using Firefox and Webmaster tools in Ch 1 (on pp. 159-167), explore and report on your findings in 400+ words with specific examples.
Which websites did you investigate? What did you find? Any tools out of date or new ones?
Check out your competition with SeoQuake, Yahoo!Site Explorer, Yellowpipe Lynx Viewer, and others (180) -- what did you learn? Any tools out of date? New ones?
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OPTION B on Ch 2: Explore Adwords (to show search volumes, 172-3), Google Trends (174), adCenter Labs (checks demographics, 177), Google Insights (checks industry, 178).
Keep a keyword list (179) for your business or the one you are using as an example this quarter. You may be surprised at what the metrics show are the keywords, not the ones you thought are important.
Write up some interesting findings/new information you learned in 400+ words with examples.
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OPTION C on outside resource: Go to Amazon's description of the book 'Search Engine Optimization: An Hour a Day' by Jennifer Grappone and Gradiva Couzin, 2008, Sybex/Wiley.
http://www.amazon.com/Search-Engine-Optimization-Hour-Day/dp/0470226641
Click to Look Inside at the Table of Contents, Ch 6 'Your One-Month Prep: Baseline and Keywords' and Ch 7 'Month 1: Kick It Into Gear,' and Ch 8 'Month 1: Establish the Habit,' and Ch 9 'It's A Way of Life.'" Write up how this approach could work for you with your own Web marketing project for this class, in 400+ words.
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TO SUBMIT: Write up, label with Name, Book/Chapter/Option, proofread, save, and copy/paste into the space below.
Click on Finish/Submit to hand in
FOR ALL: Post your Week 3 contribution/s in the Classroom Discussions (choose whichever thread you prefer and read what others have written)
Go on to read Book 3 on Web Analytics for the next HW assignment!