1/5/12: From Beasley Direct Marketing, NOTICE of BREAKFAST MEETING:
Please join us on Thurs. Jan 12 for the Bus Mktg Assn of NCalif E-Marketing Breakfast Roundtable:
Business Marketing Association - Northern California: http://norcalbma.org/
TOPIC: Social Signals in Search: Making the Sum Greater Than the Parts
Guest Speaker: JOHN THYFAULT, VP, Search Engine Marketing, Beasley Direct Marketing
Everyone has heard about the rise of social media and how the search
engines are incorporating social signals into their algorithms. But
too often, the teams responsible for search engine optimization and
the teams responsible for social media do not talk to each other,
working at cross purposes and leaving potential customers confused.
During his presentation, John Thyfault, VP, Search Engine & Social
Media Marketing at Beasley Direct Marketing, will discuss concrete
tactics to bring your search and social teams together for a stronger,
more coherent strategy that builds off the strengths of both.
Topics covered will include:
- Best practices to share language/keywords
- Using social media to create advanced keyword modeling
- Using search to drive topics for discussion when creating blogs,
tweeting, posting to Facebook and Linkedin
- Using search and social together to drive marketing decisions,
messaging and positioning for the range of your company's products
Sign up today and benefit from the successes and hard lessons learned
in the frontline trenches of today's online marketing campaigns.
To read more about this event:
http://cl.exct.net/?qs=b35cf3525c93613a0fb4327184fb84fe030791f5d5033330ca28db8cb4240a72
To register for this event:
http://cl.exct.net/?qs=83eea1d4bb81a75a08e223ae550a6a70f2c5775f7f67d6f46bac2cd3bf0ed034
Date/Time: Thursday Jan 12, 8:30am - 10:00am
Location: Bay Cafe at Palo Alto Golf Course. Palo Alto, CA 94303
http://cl.exct.net/?qs=5f58357e2948c0046c8efbf2476c5110f217e634f466a9672b692b0fb20f964d
COST*: BMA Members: $15/person* Non-Members: $30/person* * Includes breakfast
REGISTER:
http://cl.exct.net/?qs=5079dcab6d8a2ae8165d7d2354295468b9ed5d81f693db0e02e7017896489359
Advanced Registration Required. An additional $5 fee will be charged for day-of-event walk-ins.
(CASH or CHECK ONLY)
QUESTIONS: Contact Laurie Beasley at lbeasley@beasleydirect.com
Business Marketing Association. Northern California Chapter
http://cl.exct.net/?qs=6172b0b7219f2ea69fe5a5cc6ff77de2bccdaee89659c62de47f94b5711ea548
This email was sent by:Beasley Direct
15227 Perry Lane, Morgan Hill, CA, 95037, USA
* * * * * * * * * * * * *
11/11: From Beasley Direct Marketing (sent by Constant Contact, 11/11)
Get your copy of the ALL NEW
MultiChannel Marketing Guide.
http://pages.exacttarget.com/page.aspx?qs=2e4c31a3756cb940b22a7388e97e48582d7c3e1501c4050f19f61c1933944db
2aa3a1e958291170ae211499f9e602c1aea7c62214ff13d5dc6b285d0891fdd96ff410579c9897fdcd6a4d27e19d0035153c7
d058232291ae
-- Are you a multichannel marketer?
You email. You tweet. You use search. Like most of us, you're a multichannel marketer. But are you using all your channels as
effectively as you should?
Find out in our new hands-on guide, "11 Tips to Optimize Your Multichannel Marketing Campaigns".
It's waiting for immediate access at
http://pages.exacttarget.com/page.aspx?qs=2e4c31a3756cb940b22a7388e97e48582d7c3e1501c4050f19f61c1933944db
2aa3a1e958291170ae211499f9e602c1aea7c62214ff13d5dc6b285d0891fdd96ff410579c9897fdcd6a4d27e19d0035153c7
d058232291ae
Tip #1: Break down the silos that separate different marketing
departments. For example, many companies have separate marketing
operations for different products or different media.
By coordinating efforts you can reduce costs and make a better
impression to the customer. We'll show you how -- as well as one
common silo-focused practice you should eliminate immediately.
You'll also learn about the best offers for multichannel, how to
project your brand consistently across your campaigns, how to
use personalization for both b-to-b and b-to-c campaigns and
much more... including a case history of a multichannel campaign
that generated 8% qualified sales opportunities!
(updated 1/4/12) |