FREE Books/Links related to Web Marketing:
Check out Wikipedia/Internet Marketing at: http://en.wikipedia.org/wiki/Internet_marketing
and Wikipedia Search Engine Marketing at: http://en.wikipedia.org/wiki/Electronic_business
Marketing Plan Template from Laudon & Traver's E-Commerce: Business, Technology, Society textbook:
http://wps.prenhall.com/bp_laudon_ecommerce_3/53/13798/3532402.cw/-/3545484/index.html
Basic Guide to E-Commerce (Doing Business over the Internet/Web) by Carter McNamara at:
//managementhelp.org/infomgnt/e_cmmrce/e_cmmrce.htm
There are FREE downloadable books through the Community College Consortium for Open Educational Resources at:
//oerconsortium.org/discipline-specific/#Business
Specifically:
1. Electronic Commerce: The Strategic Perspective (2nd ed.) by Watson, Berthon, Pitt & Zinkhan (licensed under a Creative Commons Attribution 3.0 License)-- while it's 2008, it's wordy and long, theoretical and general!
2. eMarketing: The Essential Guide to Online Marketing -- check out comments at the URL below and download one chapter at a time to see what it's like:
//www.quirk.biz/emarketingtextbook/download
3. Principles of Entrepreneurship by Jeanne Holden, 2007 (not related to "our" Greg Holden)-- see URL below and check out individual chapters; available in French and Spanish translations as well
//www.america.gov/publications/books/principles-of-entrepreneurship.html
Some Web resources to start you off -- articles, tutorials, etc.
(copy/paste URLs into a separate open Web browser)
Check out the section on Entrepreneurs at About.com at: //entrepreneurs.about.com/ (see Browse Topics in the middle of the page at the left side)
About.com/Online Business/Hosting at:
//onlinebusiness.about.com/od/onlinebusiness101/Online_Business_101.htm //www.ecommerce-guide.com
* Cheat Sheet for Starting an Online Business (Holden) webpage at: //www.dummies.com/how-to/content/starting-an-online-business-for-dummies-cheat-shee.html
* Cheat Sheet for Web Marketing (Zimmerman, 2nd ed) at:
http://www.dummies.com/how-to/content/web-marketing-for-dummies-cheat-sheet.html
* Other cheat sheets for Google AdWords, E-Mail Marketing, Social Media Marketing, and All-in-One Online Business at the same website above as the Web Marketing one!
E-Commerce Guide: //www.ecommerce-guide.com
E-Commerce Times at: //www.ecommercetimes.com
E-Marketer: //www.emarketer.com (objective analysis of e-marketing trends)
Entrepreneur magazine: //www.entrepreneur.com, Online Business link at left
Fast Company magazine: http://www.fastcompany.com/
Forbes: //www.forbes.com/ebusiness/
Marketing Sherpa: //www.marketingsherpa.com/ (headlines, articles, free reports)
TopTechNews: //www.toptechnews.com/section.xhtml?category=68
Web Marketing Today from Wilson Web: http://www.wilsonweb.com/
WebProNews: //www.webpronews.com/ (breaking e-business and search news)
One of the better HTML tutorial websites is W3Schools: //www.w3schools.com/ (at upper left)
Reference from COIN 56 (optional, if using the Zimmerman book): Starting an Online Business All-in-One Desk Reference for Dummies by Shannon Belew and Joel Elad, publisher = For Dummies, 2009. Eleven handy minibooks bound together cover online biz basics, legal & accounting issues, Web site design, online & operating functions, Internet security, boosting sales, retail to e-tail, storefront selling, fund-raising sites, niche marketing, etc. ISBN number = #978-0470431962. Not required, especially if you're using the All-in-One book this quarter for Web Marketing!
See also the Useful Links section of Modules/Resources and References |