COIN 72 - Marketing Resources

FREE Books/Links related to Web Marketing:

Check out Wikipedia/Internet Marketing at:  http://en.wikipedia.org/wiki/Internet_marketing

and Wikipedia Search Engine Marketing at:  http://en.wikipedia.org/wiki/Electronic_business

Marketing Plan Template from Laudon & Traver's E-Commerce: Business, Technology, Society textbook:

http://wps.prenhall.com/bp_laudon_ecommerce_3/53/13798/3532402.cw/-/3545484/index.html

Basic Guide to E-Commerce (Doing Business over the Internet/Web) by Carter McNamara at:

//managementhelp.org/infomgnt/e_cmmrce/e_cmmrce.htm

There are FREE downloadable books through the Community College Consortium for Open Educational Resources at:

//oerconsortium.org/discipline-specific/#Business

Specifically:

1. Electronic Commerce: The Strategic Perspective (2nd ed.) by Watson, Berthon, Pitt & Zinkhan (licensed under a Creative Commons Attribution 3.0 License)-- while it's 2008, it's wordy and long, theoretical and general!

2. eMarketing: The Essential Guide to Online Marketing -- check out comments at the URL below and download one chapter at a time to see what it's like:

//www.quirk.biz/emarketingtextbook/download

3. Principles of Entrepreneurship by Jeanne Holden, 2007 (not related to "our" Greg Holden)-- see URL below and check out individual chapters; available in French and Spanish translations as well

//www.america.gov/publications/books/principles-of-entrepreneurship.html

Some Web resources to start you off -- articles, tutorials, etc.

(copy/paste URLs into a separate open Web browser)

Check out the section on Entrepreneurs at About.com at: //entrepreneurs.about.com/ (see Browse Topics in the middle of the page at the left side)

About.com/Online Business/Hosting at:

//onlinebusiness.about.com/od/onlinebusiness101/Online_Business_101.htm //www.ecommerce-guide.com

* Cheat Sheet for Starting an Online Business (Holden) webpage at:  //www.dummies.com/how-to/content/starting-an-online-business-for-dummies-cheat-shee.html

* Cheat Sheet for Web Marketing (Zimmerman, 2nd ed) at:

http://www.dummies.com/how-to/content/web-marketing-for-dummies-cheat-sheet.html

* Other cheat sheets for Google AdWords, E-Mail Marketing, Social Media Marketing, and All-in-One Online Business at the same website above as the Web Marketing one!

E-Commerce Guide: //www.ecommerce-guide.com

E-Commerce Times at: //www.ecommercetimes.com

E-Marketer: //www.emarketer.com (objective analysis of e-marketing trends)

Entrepreneur magazine: //www.entrepreneur.com, Online Business link at left

Fast Company magazine:   http://www.fastcompany.com/

Forbes:  //www.forbes.com/ebusiness/

Marketing Sherpa: //www.marketingsherpa.com/ (headlines, articles, free reports)

TopTechNews:  //www.toptechnews.com/section.xhtml?category=68

Web Marketing Today from Wilson Web:  http://www.wilsonweb.com/

WebProNews:  //www.webpronews.com/   (breaking e-business and search news)

One of the better HTML tutorial websites is W3Schools: //www.w3schools.com/ (at upper left)