Week 1 - Web Marketing - COIN 72

Useful Links in Web Marketing

Recent articles   Search Engines   Key Words for SEO   Web Analytics   Website Development   Web Marketing Promotion   Monetizing Websites   Social Media/Mobile

Google (most popular search engine)

Google Basic Search Help:
http://support.google.com/websearch/bin/answer.py?hl=en&answer=134479

Google Webmaster Tools (video)
http://www.youtube.com/watch?v=COcl6ax38IY

How Google Works:
http://searchenginewatch.com/article/2064539/How-Search-Engines-Rank-Web-Pages
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Search Engines

Search Engines Comparison Chart
http://www.integratedresourcemgmt.com/searchenginenews.html

Search Engine Watch website:
http://searchenginewatch.com/

How Search Engines Work (video)
http://www.youtube.com/watch?v=mZ-TnT5yOow&feature=youtu.be

How Search Engines Work (from Search Engine Watch):
http://searchenginewatch.com/article/2065173/How-Search-Engines-Work

Page Ranking from Wikipedia:
http://en.wikipedia.org/wiki/PageRank

How Search Engines Rank Web Pages (from Search Engine Watch):
http://searchenginewatch.com/article/2064539/How-Search-Engines-Rank-Web-Pages

10 Common SEO Mistakes from Search Engine Watch, see #9:
http://searchenginewatch.com/article/2055258/The-10-Most-Common-SEO-Mistakes

Evolution of Search Engines: Danny Sullivan, "My Decade of Writing About Search Engines,"
http://searchenginewatch.com/article/2059108/My-Decade-Of-Writing-About-Search-Engines
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Key Words for SEO

What is SEO? Wikipedia:
http://en.wikipedia.org/wiki/Search_engine_optimization

SEOBook Serch Engine Marketing Glossary (60 pages):

http://www.seobook.com/glossary/

Why is SEO Important?  See bottom of the page for tiny red lettrers listing various topics (bad Webpage design!)
http://www.cybermarkintl.com/why-optimization-important.php

SEO Tutorial from Words in a Row:
http://www.wordsinarow.com/seo.html

Book:  Search Engine Optimization, An Hour a Day by Grappone & Couzin (Sybex/Wiley Publishers, look for latest edition)
Has a 3-month plan day-by-day on what you should do, good basics book.  You can see an outline for a 30month plan at:
(click to look inside)

http://www.amazon.com/Search-Engine-Optimization-Hour-Day/dp/0470226641

HUBSpot All-in-One Marketing Software (a vendor):
http://www.hubspot.com/

Keyword Concept, WordTracker:
http://www.wordtracker.comtop

Google AdWords (key words):
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

Submit to Yahoo:  http://search.yahoo.com/info/submit.html

Add your URL to Google:
https://accounts.google.com/ServiceLogin?service=sitemaps&passive=1209600&continue=https://www.google.com/webmasters/tools/submit-url?continue%3Dhttp://www.google.com/addurl/?continue%253D/addurl&followup=https://www.google.com/webmasters/tools/submit-url?continue%3Dhttp://www.google.com/addurl/?continue%253D/addurl

How to Add Links (Link Popularity):
http://www.addme.com/popularity.htm

Open Directory Project: 
http://www.dmoz.org/add.html

Key Words, Discovery:
http://www.keyworddiscovery.com/

Don't want to be in a search engine (Robotstxt):
http://www.robotstxt.org/faq/prevent.html

About the Robots:
http://www.robotstxt.org/meta.html

WordSpot keyword research site (articles, newsletters, resources):
http://wordspot.com/

Crazy Egg online utility shows what people are clicking on any page of your site:
http://www.crazyegg.com (charge for it)

Wayback Machine Internet Archives Digital Library shows you when a website was crawled 
http://www.archive.org/)
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Web Analytics

Google Analytics Watch 'in real life: Checkout' (video):
http://www.youtube.com/user/googleanalytics

Bruce Clay Web Analytics Website:  http://www.bruceclay.com/web_analytics.htm
Intro, determine needs, ID goals, define metrics, collect data (cookies, page tags, Web files), record data, test improvement strategies, implement improvements, measure results; repeat cycle again.

Book:  Google Analytics 2.0, 3rd Edition by Tyler & Redford
Beginner to advanced topicstop

Website Development

Web Design from Wikipedia:
http://en.wikipedia.org/wiki/Web_page_design

Global Structure of HTML (W3 Specs):
http://www.w3.org/TR/html401/struct/global.html#h-7.4.2

HTML5 from Wikipedia:
http://en.wikipedia.org/wiki/HTML5

E-Commerce Software Reviews, 2012, from TechMedia Network:
http://ecommerce-software-review.toptenreviews.com/ppc-index.html?cmpid=354774

Methods of Website linking from Wikipedia:
http://en.wikipedia.org/wiki/Methods_of_website_linking
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Web Marketing Promotion

"37 Ways to Promote Your Website" from WilsonWeb:
http://www.wilsonweb.com/articles/checklist.htm

Interviews on Internet Marketing and E-Commerce, 2011 at WilsonWeb (videos):
http://www.wilsonweb.com/videos/index.htm

"How Web Advertising Works" by Marshall Brain/How Stuff Works:
http://computer.howstuffworks.com/web-advertising.htm/printable

How to advertise on Google:
http://www.google.com/ads/

Interviews & videos on Web Analytics, 2011 at WilsonWeb:
http://www.wilsonweb.com/analytics/index.htm

"Boosting AdSense Earnings with Google Analytics"
Video interview on WilsonWeb, 2009
http://www.wilsonweb.com/advertising/aaron-wall-boost-adsense.htm
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Monetizing Websites

Monetizing Your Website by Webmaster Tutorials
http://www.sitetoolcenter.com/webmaster-resource/monetizing-your-website.php

14 Ways to Actually Make Money from a Website by Michael Dunlop
http://vandelaydesign.com/blog/make-money/101-ways-to-monetize-your-website-or-blog/

Top 23 Ways to Monetize Websites (by bamgambiki)
http://bangambiki.hubpages.com/hub/Top23WaysToMonetizeyourWebsite

101 Ways to Monetize Websites/Vandelay Design Blog (2007)
http://vandelaydesign.com/blog/make-money/101-ways-to-monetize-your-website-or-blog/
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Social Media/Mobile

Interviews & videos on Social Media topics, 2011 at WilsonWeb:
http://www.wilsonweb.com/newmedia/index.htm

Book:  The Social Media Marketing Book by Dan Zarella, 2009 (see his webpage on Amazon):
http://www.amazon.com/Dan-Zarrella/e/B002MNZGD4/ref=ntt_dp_epwbk_0

Set up a Google account:  http://www.google.com
Log in and look at the other Google tools, including Google Docs, Webmaster tools, and Analytics (you'll have to create Google Webmaster and Google Analytic accounts if you want to use for your e-biz)

Google Blogger (Note:  "https")
https://accounts.google.com/ServiceLogin?service=blogger&passive=1209600&continue=http://www.blogger.com/home&followup=http://www.blogger.com/home


(updated 1/23/12)