Tentative W12 Reading Schedule by Week (same as in Course Syllabus)
Full information about assignments (what to read/do, when it is due, etc.) is found in the Assignments, Tests & Surveys section. Assignments open 1-2 weeks before they are due, so work ahead. Late work receives reduced credit. There is a grace period during the first 2 weeks of the quarter for late incoming work because of adds, etc.
Your Assignments/Labs are due on Tues and Sat. Weekly discussions are due between Monday and Saturday -- read what others post/add as well as post your own contribution (L = Laudon text, S/C = Shelly/Cashman lab book).
Tentative schedule by week: (NOTE order of chapters is not consecutive). Assignments are NUMBERED.
1. T 1/10 - #1 Check-In Survey, #2 Etudes Orientation/Quiz, Self-Intro/Discussions postings
Sat 1/14 - First Book Assignment HW #3, Discussions posting. *Mon. 1/16 = Dr. M.L. King holiday, campus/labs closed*
2. T 1/17 - Continue reading in Arnold, Lurie & our Website. Discussions midweek
Sat 1/21 - Book 1 Web Presence HW #4 write-up. Grace period ends for Wks 1-2 late work.
3. T 1/24 - Third Assignment to read Bk 1 Ch 1-8 SEO, Discussions midweek
Sat 1/28 - Book 2 Search Engine Optimization HW #5 write-up
4. T 1/31 - Fourth Assignment, Discussions midweek
Sat 2/4 - Book 3 Web Analytics HW
5. T 2/7 - Fifth Assignment, Discussions midweek
Sat 2/11 - Book 4 Online Advert/Pay per Click HW; review for Midterm Exam
*6. Midterm Exam T-W 2/14-15, Discussions midweek (campus/labs closed Fri thru Mon 2/17-20)
Sat 2/18 - Start your Web Marketing Project research/writing
7. T 2/21 - Sixth Assignment, Discussions midweek
Sat 2/25 - Book 5 E-Mail Marketing HW
8. T 2/28 - Seventh Assignment, Discussions midweek
Sat 3/3 - Book 6 Blogging & Podcasting HW
9. T 3/6 - Eighth Assignment, Discussions midweek
Sat 3/10 - Book 7 Social Media Marketing HW
10. T 3/13 - Ninth Assignment, Discussions midweek
Sat 3/17 - Book 8 Mobile Marketing HW
11. T 3/20 - PROJECT REPORTS due, Discussions midweek
Sat 3/24 - Finish any missing/late work; review for Final Exam
*12. Final Exam T-W 3/27-28, Course Eval, Check-Out Posting
Make-up Policy: No make-ups on tests. Notify Instructor of any emergencies/exceptions IN ADVANCE (late work loses 10% credit daily and expires to 1 point at Wks 6 and Wk 12)
ALL assignments, tests, and discussions need to be completed to receive credit in COIN 56 -- don't miss submitting anything by staying on schedule! Work for first 1/2 of course expires Sun 2/12 before the Midterm in Week 6, and for the second 1/2 of course expires by Sun 3/25. Anything after these dates receives only 1 point expired credit but must still be done.
ATTENDANCE POLICY: Students not participating regularly (submitting HW, Lab, and weekly discussion postings each week) are dropped after a week of inactivity (2 assignments and Discussions for the week -- Etudes shows you are present on days you submit something). You may work ahead and submit early -- plan to stay on schedule and earn a good grade!
(updated 1/12) |